• 92% of all searches are performed on Google.
• Google is the default Search for iPhone & Android.
• 77% of people's first choice when looking for Local Business Info is Google.

All marketing - Word-of-mouth references, local ads, social media, signage & billboards, even business cards all result in a person Googling your business on their smartphone.

From there - they will check your website, hours, reviews, etc.

• Top 3 Google search results capture around 68-75% of all clicks.
• Only 3 business listings are shown on mobile searches.
• Search Results are a Zero-Sum game.

Achieving a top-three search result significantly boosts web traffic and engagement. This increased activity strengthens your position in search rankings, creating a compounding, positive feedback loop.

Simply: Winners stay winning.