The first thing every visitor sees is an action-packed, fast-paced cinematic that automatically plays.

These videos are proven to dramatically reduce a page's "bounce-rate" (when a visitor leaves instantly) and increase time-spent on page - a hugely important metric for ranking high in search results.

We offer a "View Maps" button (Maps are video-game terminology familiar with the mostly young male audience.) that offers low-commitment fun that drives the visitor to engage with our sales-pitch.

Apocalypse's comparative advantage against other paintball fields in Wisconsin is its size and variety of the fields.

To emphasize this - we profiled every playfield with its own aerial drone tour and thrilling description. It was important we captured the action aspect - so filming occurred during live matches.

Each field profile has Call-To-Action button that completes the sales-funnel and drives visitors to the reservation form.

Paintball has a surpringly vast variety of interested participants.

From teenage-boys looking for casual play on the weekends, large corporate groups seeking team-building exercises, to midwest regional competitive tournament teams.

Each needs to be sorted to their respective information - quickly. As such, we offer simple "How to play" navigation pages, events, rentals and FAQ pages directly from the landing (home) page.

The sales funnel culminates in a reservation form that dumps into a cloud-based spreadsheet. The owner wishes to speak to every party before taking payment, to ensure the exact nature of the groups' intentions and requirements can be met.

These qualified leads convert at 90% or higher.

Forms are often submitted way beyond business hours - meaning there are no lost leads.